Republican Rebranding

The Washington Post today had this opinion article on the Republicans.

The poor, the poor, the poor, the poor are not typical words in a Republican's political litany, and that is the point. Santorum has been running behind for months in his reelection struggle against the popular Democratic state treasurer, Robert Casey Jr. If Santorum doesn't change his image, he loses.

...

Santorum is not alone. All over the country, Republicans are engaged in a massive effort at rebranding, reframing and, in some cases, wholesale retreat from past positions. The surest sign that the nation is in the middle of an ideological transition is that Republicans don't want to sound like -- well, Republicans.